And Why We’re Not Worried at Matcha and Beyond

If you’re a regular matcha drinker, you might have heard the buzz: demand is booming, and global supply is under pressure. From crop yield issues to rising international demand, many matcha brands are struggling to keep up. Some are increasing prices, others are facing out-of-stock products.

But at Matcha and Beyond , we’ve been preparing for this.

Thanks to long-standing partnerships with two multi-generational, family-owned farms in Kagoshima and Uji, Japan, we’ve managed to stay ahead. These farms don’t just produce incredible matcha—they prioritise sustainability, traditional growing methods, and consistency. Because of this, our supply remains stable .

Why Is There a Matcha Shortage?

Matcha has moved from a niche wellness product to a mainstream staple, appearing in cafés, supermarkets, and functional foods worldwide. But here’s the challenge: authentic matcha can’t be rushed .

• It’s grown in limited regions of Japan, using labour-intensive methods like shade-growing, hand-picking, and stone-grinding.
• Climate change has impacted crop yields, especially the delicate first harvests that define premium matcha.
• At the same time, global demand continues to soar—with more consumers discovering matcha’s health benefits, ritual value, and versatility.

The result? Supply chain stress . While the market adjusts, brands without strong supplier relationships are feeling the pinch.

Why Matcha and Beyond Isn’t Affected

At Matcha and Beyond , we’ve always taken a long-term approach.

Here’s why we’re confident in our supply—and why our customers can be too:

• Founded on purpose - Our founder Olivia, a former nutritional therapist, started the business over 7 years ago with a deep commitment to matcha’s health benefits and cultural traditions.
• Direct sourcing from Japan – We work directly with partner farms in Kagoshima and Uji, some of Japan’s most respected tea-growing regions.
• Annual stock allocation – We secure our matcha supply in advance each year, ensuring continuity even during peak global demand.
• Reliable planning – While logistics delays can occasionally occur, we plan ahead to keep our customers and wholesale clients covered.

No Surprises - Just the Matcha You Know and Love

We’re proud to say:

• Our full range is in stock
• Our prices are staying steady
• Our quality remains unmatched

No surprises at checkout. No sudden substitutions. Just the same vibrant, smooth, and carefully crafted matcha our customers have grown to love.

Until then, if matcha is part of your daily rhythm, we’ve got you covered. And if anything changes, we’ll be the first to let you know.