It is well entrenched in consumers’ mind that green tea features high level of antioxidants and is considered as a healthy hot beverage alternative. However, when one brews a regular green tea, most of its goodness is actually thrown away, as water can only extract a fraction of its nutritional benefits; the majority of the valuable antioxidants and minerals actually remains trapped in the tea-leaves.
Matcha is the product of stoneground tea-leaves, which are unheated to preserve their nutrients and far less processed than regular green tealeaves, so by drinking it you gain all of the benefits from this powerful "superfood". Matcha has a natural sweetness with slight vegetal or grassy overtones, creamy texture and a hint of astringency.
It should be consumed in the same way as coffee and goes well with dairy or non-dairy milk. One should think of matcha as a coffee alternative, providing a more balanced caffeine intake and a high dose of antioxidants.
Matcha and Beyond only uses premium Japanese ceremonial tea-leaves from the Uji region in the southern outskirt of Kyoto. Matcha is the result of the meticulous process which starts with manually extracting only the most tender, highly prized parts of the virgin leaves of shade-grown tea trees, they are steamed, air-dried, de-stemmed and de-veined, finally manually stone-ground to a fine powder. By drinking Matcha and Beyond's matcha, you appreciate the careful work of these artisan farmers.
The Matcharistas (yes, that's a matcha barista), will use their expert know-how to prepare each authentic matcha drink and the full menu will also reflect an artisan cafe, offering a large choice of drinks and treats.